If you’ve stumbled into a Cabela’s store recently – and it’s tough not to because they are popping up like Whac-A-Mole – you may notice that more and more of the gear they sell is Cabela’s brand. It appears they’ve used the market research from selling all manner of other brands to produce the top sellers on their own, often at lower price points. I’ve been a skeptic of much of their clothing which in the early days seemed cheap and of inferior production. But my last visit I noticed a number of items that have made a quality leap. That’s how I came to own this Cabela’s Long-Sleeve Fleece ($60) .The shirt looks like an old-school thick wool flannel, but actually is super soft fleece, well-constructed, durable and the right weight over a t-shirt for hanging around a campfire in brisk air of a fall camp.